"Part of understanding TAM is understanding whether you are playing in an existing large market, or a smaller market that is growing. Either way, the point is that you can build bigger companies in bigger markets, which is why TAM is important."
Thoughts: Be confident in your ability to analyze and creatively solve any problem, listen to those who have experienced the challenges you’re going through, (try to) never burn a bridge, and treat everyone you encounter with the same respect you’d like to receive.
TBBJ • Tampa General Hospital announced its new InnoVentures fund, led by Rachel Feinman. The InnoVentures fund will be based out of Embarc Collective. More coverage in the Tampa Bay Times and St. Pete Catalyst.
Sarasota Herald-Tribune • Bridge Angels recently invested $300K in 2 education-tech companies, including Embarc Collective member company, Knack. Bridge Angels has deployed $1.5M in total capital to date.
Tampa Bay Inno • Led by cybersecurity company, DeepWatch, Tampa Bay teams raised more than $64 million last month. This figure includes a raise by Embarc Collective member company, Chattr.
Tampa Bay Inno • As part of this global initiative, organizations from across Tampa Bay will host virtual programming targeted at early- and growth-stage startups. Embarc Collective partner organization, Synapse, will also host their second Converge conference during the week. Details in our Events section above 👆.
Elevator Pitch: An award-winning startup that pushes the limits of what’s possible in virtual health. Using our virtual reality platform, surgeons in remote locations get transported into an operating room, where they learn modern surgical procedures and collaborate with other surgeons in real-time.
Position: Marketing Manager
Position Highlights: The Marketing Manager will collaborate with the Marketing Director to develop and execute an integrated marketing strategy designed to support all components of Immertec’s marketing including the management of outbound marketing campaigns and respective stakeholders, writing, graphic design, web marketing, web analytics, and more.
When raising capital, it's critical to demonstrate that you are building a solution for a problem with significant market size, often called Total Addressable Market (TAM). It's often daunting to quantify the size of the opportunity your business can tackle, so this week we're sharing resources on how to calculate your TAM.
🌎 Market Sizing (5 Parts) - read through an overview about market sizing, including the difference between a top-down and bottoms-up analysis and which version is preferred by investors.
The team from PropelX shares their approach for market sizing a startup. They walk through how a market size can help inform the return that a startup and its investors can expect upon exit and how an angel investor can calculate market size when evaluating prospective deals.
mHUB, a hardware startup hub partner of Embarc Collective, is hosting an Industrial Startup Pitch Competition. The program is designed to give a leg up to underrepresented startups by connecting founders in the Industrial Internet of Things sector with investors and industry leaders.
The B2B Accelerator program takes an “inside-out” approach and prepares your business for investment and to execute your plan. Scalable B2B tech ventures that are post-MVP/Proof of Concept, have raised less than $2M in capital, and are able to commit to a 12-week program are encouraged to apply.
Target Takeoff is a five-week program geared specifically toward consumer brands. Startups building beauty products, personal care solutions, haircare, and cosmetics brands are encouraged to apply.
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