"If there isn’t a clear problem that you’re aiming to solve, you run the risk of developing a product that’s merely nice to have. When this is the case, it’s harder to persuade people to invest their time using it, never mind buying it."
St. Pete Catalyst • Leasecake, an Orlando-based Embarc Collective member company, just closed $3M in funding, led by Florida-based Las Olas Ventures. Leasecake is a cloud-based software that helps landlords, tenants, and brokers track cash flow, lease expirations and renewals, critical clauses in lease agreements, and other mission-critical aspects of commercial properties.
Tampa Bay Inno • Embarc Collective corporate partner Accenture shared tech trends it is monitoring at a recent Tampa Bay Tech event. Trends included stack strategically, digital twinning, among others.
Tampa Bay Inno • We won an award! Embarc Collective received the Private Sector Project Award at last week's 2021 Urban Excellence Awards by Tampa's Downtown Partnership.
Elevator Pitch: TrustLayer is a venture-backed B2B SaaS company that reduces friction and builds trust between businesses. We allow users to automate the verification of insurance, licenses, and compliance docs of their business partners (e.g., vendors, subcontractors, suppliers, borrowers, tenants).
Position: Customer Success Specialist
Position Highlights: We are looking for a Customer Success Specialist to assist our customers and end-users with troubleshooting technical issues that arise on our platform.
This week at Embarc Collective, we're focused on how to gather user research to guide you towards achieving product-market fit. Not only can it spare you from costly mistakes in your product build and product roadmap, but user research also helps founders take a step back and learn how to be open to product feedback.
👂 How to Talk to Users - this guide from Y Combinator gives a framework for how to ask questions to users to get you the feedback you really need.
The Mom Test with Rob Fitzpatrick
Our go-to manual for gather user feedback at Embarc Collective is the Mom Test by Rob Fitzpatrick. Listen to an interview with Fitzpatrick on the Innovation Show.
Center for Black Innovation Business Pre-Accelerator Program
Applications are now open for cohort 1 of the 8-week startup pre-accelerator program. Gain the essentials skills and resources you need to scale your startup and secure funding.
During this 6-week program, Black and Latinx startup founders & CEOs in the U.S. who are at the forefront of innovation and technology will gain access to the best of Goldman Sachs - from top industry experts to influential networks - while building relationships with investors.
Growing our region's startup community takes all of us. Here are quick ways you can help Embarc Collective member startups:
💲Spend Capital offers practical tools to help understand and improve your financial choices, save and spend smarter, and ultimately live better. Download here.
🚀Ready to land your first data science job? Prepare with the help of Dataquest.
Embarc Collective, 802 E. Whiting Street, Tampa, Florida 33602, United States
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