"Ultimately, identifying buyer personas will enable you to better understand your buyers and make stronger, more customer-centric decisions in product, marketing, sales — the list goes on. It provides the focus necessary to apply your limited resources appropriately and efficiently."
Crunchbase News • The number of blockchain ventures in Tampa Bay is getting national attention. Embarc Collective members Pocket, Blockspaces, and Trustlayer as well as Embarc Collective sponsor Florida Funders are all profiled in this piece.
Embarc Collective • Embarc Collective is launching a 4-week workshop-style course to train local freelancer talent in communicating and serving the unique needs and challenges of the startup community. Learn more and apply here.
Elevator Pitch: At Vacayou, we aspire to be the world’s best resource for wellness-minded travelers to find & book the right travel experience that matches their lifestyle & enhances their well-being.
Position: Digital Marketing Coordinator
Position Highlights: We are looking for a passionate Digital Marketing Coordinator who can effectively tell our story in order to efficiently acquire wellness customers and convert them to Vacayou travelers. This individual will report to the Marketing Director and have the opportunity for massive future growth within the organization.
This week at Embarc Collective, we're hosting a member workshop on developing strong buyer personas. Having a clear buyer persona allows you to be more focused and relevant to the audience you need to reach.
💬 Discovering Your Buyer Persona as a Startup - this is a tactical guide about how to start composing a buyer persona and outlines how to build a negative buyer persona to help you identify who not to target.
Now in its 5th year, the Accenture HealthTech Innovation Challenge-Health (HTIC) is bringing together partners from across the health ecosystem to innovate, collaborate, and ultimately create better healthcare experiences for all people.
This program from the Tampa Bay Innovation Center helps CEOs develop into leaders that can rapidly execute plans, adjust when appropriate and gives them the experience to navigate obstacles that derail promising startups.
Powered by JPMorgan Chase, this program from Tampa Bay Wave is a 90-day business accelerator program designed for women-led startups enabled by technology. Participants will benefit from intensive mentoring, peer networking, investor coaching, and establishing business connections.
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