"That said, if the product is ready to be launched, remember that viral consumer product launches don’t just happen by accident. Instead, it’s the combination of exclusivity + platform (in many of these cases, Twitter) that can skyrocket a concept from zero to hero with the right approach."

—Gaby Goldberg and Jordan Odinsky on the effects of hype and exclusivity on launch strategies

Founder: Will Barrett

Company: Threshold 360

Thoughts: Figure out the right goal-setting structure for you and your small team. Figure out the right productivity methodology for you and encourage your team to each do the same. Create a structured personal schedule and stick to it. Be disciplined.

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UNLOCK YOUR FUTURE Tampa Bay Conference

Illuminating, Educating, and Inspiring You to Reach Your Fullest Potential

Friday, August 27 through Sunday, August 29

Apply for a sponsored ticket here

ACCESS Pitch Competition 2021

7 Minority & Women-Owned Companies Pitch for $400K

Presented by TiE Tampa Bay, TiE Atlanta and TiE Carolinas

Saturday, August 28th at 2PM ET

BAM Pitch Night

An Evening of Founder Pitches

Presented by Black Angels Miami

Tuesday, August 31 at 5PM ET

Tampa Insurtech Company TrustLayer Nabs $15.1M Series A

Axios Tampa Bay • TrustLayer, a digital risk management platform and Embarc Collective member, announced a Series A funding round of $15.1M.

Pocket Network to Bring Decentralized Infrastructure to the Polygon Ecosystem

Yahoo! Finance • Embarc Collective member Pocket announced an integration with Polygon, the fastest growing blockchain with high speed and low gas infrastructure.

This New Resale Platform is Like Etsy Meets eBay for Weddings!

Bridal Musings • Embarc Collective member Wedzee is profiled in this top bridal blog. Wedzee is the first smart marketplace that connects former brides and future brides, wedding planners, artisans, and small business owners.

Company: Cope Notes

Elevator Pitch: A platform that combines peer support and positive psychology to help improve mental and emotional health.

Position: Customer Success Specialist

Position Highlights: This dynamic role will be responsible for managing, tracking, and improving customer outcomes through ongoing conversations, troubleshooting, training, data analysis, and feedback collection.

Apply Here

You've toiled over your product and are ready to finally share it publicly. How can you make sure your product launch announcement lands with the right audience, especially when you're on a bootstrapped budget? This week we focus on resources to help you make a (relevant) splash when sharing your product launch news.

🌊 How to Make a Splash with Your Next Launch Announcement - follow these guidelines to break through the noise with your announcement.

🔎 How to Launch on Product Hunt - Product Hunt is one of the best ways for early-stage startups to get on the radar of both users and investors. The team at Casual.PM put together this guide to maximize your exposure on that platform.

Spartan Incubator at the Lowth Entrepreneurship Center

The Spartan Incubator was established to assist early-stage unique ventures in the greater Tampa business community. Program elements include business coaching, mentoring, and educational resources to assist in growing your business.

Deadline: August 30

Apply Here

Minority Business Accelerator Application

The Tampa Bay Chamber's Minority Business Accelerator (MBA) is seeking high-growth potential Black and Hispanic businesses with gross revenue of $500K+ to participate in their 2023 Cohort.

Deadline: September 15

Apply Here

Collegiate Entrepreneurs' Organization Virtual Pitch Competition

Are you currently enrolled as a University or College student? Do you have a business idea—or—are you the founder of a business with revenues? If you answered yes, you qualify to compete in the nation’s largest, long-standing pitch competition, now in its 38th year.

Deadline: September 17

Apply Here