"Advocating for the customer is difficult because it challenges the marketer to get out of their typical demand generation role and stretches them to get a seat at the table in Product and Engineering discussions, Business Planning, Sales and Customer Service. However, this collaboration generates guaranteed and long lasting business value."
Conde Nast Traveler • Embarc Collective member Little Global Citizens is included in this list of travel gift recommendations from Conde Nast Traveler.
Business Insider • Shama Keskar of Embarc Collective member company Nickelytics shared her insight on what Big Tech taught her about being a successful entrepreneur.
Voyage Tampa • Hear from Embarc Collective's Vice President of Platform, Allie Felix, about her journey and her impact on the Tampa Bay startup community.
Established • The 9th Annual Startup of the Year Summit will take place in Tampa January 25-27, 2022. The event brings startups together with investors, mentors, and corporate connectors. To get involved, head to summit.startupofyear.com.
Elevator Pitch: An energy on-demand marketplace that enables utilities and businesses to trade energy capacity driving efficiency in buildings and balancing the electric grid.
Position: Technical Lead, Fullstack Developer
Position Highlights: We are looking for a TL fullstack developer whose primary responsibility will be to help design and develop new features, as well as maintain the existing platform. The role will serve as technical lead for the development of the platform.
Many of the highest growth startups have nailed their playbook of how to increase their customer acquisition engine by turning existing customers into their brand advocates. This week's resources dive into how to master customer advocacy in your company.
📖The Plain-English Guide to Customer Advocacy - Start here for a primer on how to turn customers into advocates. HubSpot outlines the fundamentals for forming a well-thought-out customer advocacy strategy.
📢 5 Ways To Turn Your Customers Into Your Marketers - Startups need to use every lever they have to grow brand awareness and customer acquisition. That includes using existing customers as ambassadors and advocates. This article from The Startup outlines 5 techniques to help your customers be your marketers.
Florida Venture Forum, Florida’s largest statewide support organization for investors and entrepreneurs, is calling for innovative high-growth stage companies to apply to present at the 2022 Florida Venture Capital Conference, taking place at the Dr. Phillips Center in downtown Orlando, February 8-9, 2022.
The Jim Moran Institute for Global Entrepreneurship, part of the Florida State University College of Business, is accepting applications for its Small Business Executive Program (SBEP) Class VII in Tampa Bay. Taught by industry experts, participants learn the Business Model Canvas and are given other tools to emerge as stronger leaders ready to capitalize on business opportunities.
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