"Your product roadmap is about making your target customer successful, not just signing up any and every customer. While it’s natural to be testing different targets, once you get that data, hone in on who the right customer is."

—Mandy Cole on the playbook to scaling sales

Founder: Joe Steilberg and Parker Klein

Company: Twos Technologies

Thoughts: Partner with someone you trust who has complementary skills to your own. Having a partner has been crucial for staying focused, supporting one another, and being held accountable.

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How to Join a Startup's Advisory Board

Guidance on Becoming a Startup Advisor Led by Angela Lee

Presented by 37 Angels
Tuesday, July 12 at 12PM (Virtual)

Federal Funding 101

Bring Your Product to Market with the Government's SBIR/STTR Program

Presented by USF Connect

Thursday, July 14 at 12PM (Virtual)

Black Founders Demo Day Tampa Regionals

Regional Pitch Event for Black and Brown Founders

Presented by Florida Funders, PS27 Ventures, and Embarc Collective

Thursday, July 26 at 6PM at Embarc Collective

Interested in hosting an event at Embarc Collective? Reach out here.

BlockSpaces Announces Banking Relationship with Cogent Bank

Cision • Embarc Collective member company BlockSpaces announced a partnership to utilize Cogent's real-time, tokenized payment platform, advanced treasury management tools, and API gateway for data integration.

CROOW Successfully Raises Seed Round for Collaboration Platform

EIN News • CROOW, an Embarc Collective member company that leverages its technology platform to streamline collaboration for creatives and video creators, raised another $400K bringing its total funding to $1M.

31 Women Leaders in Experiences Tech & Distribution

Avival • Embarc Collective member Muirgheal Montecalvo of Vacayou was recognized on this list of women leaders in travel and tech.

Company: Leasecake

Elevator Pitch: Leasecake is the operating system for location management. As the sole source of truth for all lease and location information, Leasecake helps business owners stay on top of time-sensitive, mission-critical events.

Position: Senior Accountant

Highlights: The Senior Accountant will perform and manage recurring daily, weekly, and monthly accounting and financial planning activities in a timely and accurate manner, ensuring appropriate financial controls and compliance with GAAP. This person will be detail-oriented, dedicated and embrace the challenges a fast-growing organization brings.

To apply, please send a resume and cover letter to tastycareers@leasecake.com and include "Senior Accountant" in the subject line.

Learn more about all open jobs from startups at Embarc Collective here.

The key to fast growth is sustaining a sales strategy designed to scale. This week we've compiled resources to help you build your sales strategy to ensure it can scale from 1 to 100K customers.

📈 Growth at All Costs is Perilous—This is How to Scale Sales Sustainably - a solid guide from First Round on understanding the unit economics of your sales strategy to build a sustainable process.

🗂️ Everything We Learned About Scaling Sales - Intercom shares lessons learned from scaling their own sales process and takeaways other startups can adopt.

📌 4 Steps to Scale Your B2B Startup in New Markets - an in-depth look at how early-stage startups can build a sales process that can support 10X growth.

Black Founders Demo Day

Black founders with under $2M in revenue and $2M raised in capital are invited to apply. Each of the 16 selected companies will receive a $3K travel stipend as well as over $1M in potential investment opportunities.

Deadline: July 7

Apply Here

Startup Battlefield 200 at TC Disrupt 2022

Startup Battlefield 200 at TechCrunch Disrupt 2020 is looking for startups — from anywhere around the world — to be a part of its new cohort of 200 companies. The winner receives a $100K prize.

Deadline: July 31

Apply Here