"Ultimately, identifying buyer personas will enable you to better understand your buyers and make stronger, more customer-centric decisions in product, marketing, sales — the list goes on. It provides the focus necessary to apply your limited resources appropriately and efficiently."

—Brian York on understanding + creating customer personas for your startup

Founder: Mike Dannheim

Company: Sensie

Thoughts: I’m stoked to wake up every day and work on a personal problem that I faced and is meaningful to me.

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Tampa Bay Innovation & Tech Happy Hour

A Casual Gathering of Entrepreneurs, Investors, Innovators, and Tech Talent

Presented by Hi Tampa Bay

Thursday, June 16 at 4:30 PM at 3 Daughters Brewery

Interested in hosting an event at Embarc Collective? Reach out here.

Tampa Healthtech Startup Acquires Local Company

TBBJ • Embarc Collective member company Constellation4Health announced its acquisition of referral management platform Vulcan Health and its pre-seed round on Tuesday.

TiECON Tampa Bay Returns

St. Pete Catalyst • Embarc Collective partner TiE Tampa Bay announced the return of its annual signature event, TiECON. This year will feature a keynote by serial entrepreneur, Dr. Kiran Patel, and his children, Shilen Patel and Sheetal Patel.

Startup City: A Welcoming City Does Make a Difference

St. Pete Catalyst • As tech talent continues to migrate to Florida, the Tampa Bay region has found ways to welcome these newcomers to our community, including through the Hi Tampa Bay initiative.

Company: Spontivly

Elevator Pitch: Spontivly is a Community Management System that enables every company to gain valuable insights into their community. For organizations, we provide measurable data on engagement, retention, and sales leads. For community managers, we save 15-20 hours per month by automating manual tasks.

Position:  Full Stack Developer

Highlights: We are looking for a senior-level (8+ years) talented ROR developer specializing in backend development (full-stack preferred).

Apply Here

Learn more about all open jobs from startups at Embarc Collective here.

Having a clear buyer persona allows you to be more focused and relevant to the audience you need to reach. This week we are sharing resources to ensure you’re reaching your target market.

📝 How to Create Detailed Buyer Personas for Your Business - this comprehensive guide is a great place to start as you begin to build your team's buyer personas.

💬 Discovering Your Buyer Persona as a Startup - a tactical guide to composing a buyer persona and building a negative buyer persona to identify who not to target.

📌 5 Cost-Effective Steps to Define Buyer Personas for Your SaaS Startup - leverage digital analytics to identify your buyer persona.

GrowFL Florida Companies to Watch

Developed by the Edward Lowe Foundation, Companies to Watch is a unique way to honor second-stage companies headquartered in Florida that demonstrate high performance in the marketplace with innovative strategies and processes.

Deadline: June 24

Apply Here

VHLX

This virtual 20-week fellowship for Latinx founders is a partnership between Visible Hands and Google for Startups. Participants will receive $10,000 in non-dilutive capital to help kickstart their idea. Following the program, participants will be eligible to apply for additional funding of up to $150,000 from Visible Hands.

Deadline: June 24

Apply Here