The Weekly Collective

KnowBe4 CEO: Tampa Bay Offers a 'Massive Competitive Advantage'
St. Pete Catalyst • At Tampa Bay Tech's poweredUP technology festival last week, Stu Sjouwerman, CEO of Clearwater-based KnowBe4, and Marcin Kleczynski, CEO of Silicon Valley-based Malwarebytes with a product engineering team in Clearwater, compared the two regions in a CEO2CEO panel. While both noted Tampa Bay's real estate costs as an advantage, they also discussed the challenge with finding and attracting local engineering talent.

Emerging Neighborhood in Downtown Tampa Is Raising the Bar for Health, Wellness
Forbes • Water Street Tampa is the world's first-ever neighborhood to receive a certification for meeting wellness standards outlined by the WELL Community Standard. The WELL Community Standard is a performance-based system for measuring, certifying, and monitoring features of the built environment that impact human health and wellbeing, through air, water, nourishment, light, fitness, comfort, and mind.

Tampa Kidney Care Company Gets Eight-Figure Investment
St. Pete Catalyst • Tampa-based Healthmap received $85M from WindRose Health Investments LLC of New York in a recent fundraising round. Healthmap combines predictive analytics, care management expertise and direct patient support to lower costs and improve care outcomes. It plans to use the new funding to expand nationwide.

Company: The Penny Hoarder

Elevator Pitch: One of the largest personal finance websites in America.

Position: Marketing Automation & Analytics Specialist

Position Highlights: The Marketing Automation & Analytics Specialist will be an integral part of The Penny Hoarder's Digital Product Marketing Team. This role will be responsible for supporting a best-in-class audience acquisition and retention program for multiple channels including, but not limited to email, and SMS. Technical responsibilities will include testing, building and maintaining The Penny Hoarder's front-end lead generation and content campaigns within the environments of their third-party marketing platforms. This role will also relentlessly monitor and audit the health of The Penny Hoarder's databases and the integrity of their segments, playing a critical role in the assessment of acquisition/retention campaigns, ROI and LTV metrics. The role will be a power user of their marketing automation and CRM platforms, supporting strategic marketing leadership as a marketing technologist.

Apply Here

A Closer Look at The Southeast Capital Landscape
When seeking funding, founders will typically look to traditional tech hubs like New York or San Francisco. But investors are now taking note that startup talent can come from anywhere, including the Southeast. Embarc Collective, in collaboration with ModernCapital, Launch Tennessee and HQ1, developed a comprehensive resource of available capital resources across the Southeast with data aggregated from PwC MoneyTree Reports, BIP Capital, and Crunchbase. Recently mentioned in the Louisville Business Journal, this project also includes insights about capital growth in this region as well as capital resources by industry and stage from accelerator to private equity.

How to Choose a Scalable CMS
The first impression of your website can make or break your business. A strong website out the gate is important to attract customers, investors and partners to learn, buy or invest in your product. It's important to select a content management system (CMS) that can meet the needs of your early-stage communication and branding requirements but also can scale with your business as it grows. We tapped into our partners at Bayshore Solutions, a Tampa-based full-service design and marketing agency, to develop a resource that helps founders determine what's important when selecting a scalable CMS.