"So next time you’re thinking about how to influence a group B2B decision, try putting aside the personas and thinking about the whole group. Consider messages and motifs that will make your audience look good to their audience. Consider the optics."

— David Van Schaick on why groupthink changes how we think about B2B marketing

 
Founder: Jerry Beinhauer

Organization: Apaly Health

Thoughts: Continually test your assumptions and iterate. Follow a process that builds a culture that encourages failure and new ideas.

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Intro to User Experience
Crash Course on User Experience led by Harish Beeram
Presented by Suncoast Developers Guild
Wednesday, March 4 at 6:30PM - 8:30PM


International Women's Day Lunch
Lunch and Presentation from Denise Hamilton, Founder and CEO of WatchHerWork
Presented by Working Women of Tampa Bay and Northwest Mutual Greater Tampa Bay
Thursday, March 5 at 10:30AM - 1PM


International Women's Day Breakfast
Panel Discussion with Startup Leaders and Speed-Friend Networking
Presented by Startup Sisters and Embarc Collective
Friday, March 6 at 8AM - 10:30AM


Conversation with a CEO: David Deno
Keynote Presentation from CEO and President of Bloomin' Brands
Presented by USF Muma College of Business
Wednesday, March 11 at 8:30PM - 10PM

SynsorMed Uses AI and an App to Tackle Chronic Conditions
Atlanta Inno • SynsorMed, a Tampa startup with operations in Atlanta and Alabama, wants to help patients receive better health care without leaving their homes. SynsorMed works directly with health clinicians to distribute its platform and devices to help patients manage chronic health conditions.


Peerfit and BurnAlong Team Up to Combat Growing Loneliness Epidemic
PR Newswire • Peerfit, a Tampa-based startup that works with employers and insurance carriers to fully fund fitness experiences for their employees, is partnering with BurnAlong to offer Peerfit members access to BurnAlong's library of online video classes and social motivation platform.


Accenture Takes on the "Tech-Clash" with Tampa Bay Tech
St. Pete Catalyst • During the Tampa Bay Tech series, Accenture unveiled its new report, Accenture Technology Vision 2020. The report is intended to be a conversation starter for business leaders to think about how technology is being used at their companies and how they can keep up with customers' technological expectations.


Florida Poised to Offer Regulatory Flexibility for Financial Innovation
St. Pete Catalyst • Florida could be one of the first states in the nation to establish a financial technology sandbox. During BlockSpace's Fintech Revolution event, Jason Holloway, CEO of St. Petersburg-based fintech consulting firm, DLT Consulting Inc., shared more about the Florida House Bill 1391 and its advancement to two Florida legislative committees to bring the sandbox here.


Tampa Bay Lightning to Host Pitch Competition with Transit Focus
Tampa Bay Inno • The Tampa Bay Lightning and Canadian company Stantec will host a pitch competition to answer the question: “How do we leverage technology to define and design a new mobility future that ensures Tampa is a livable, equitable and resilient city?” The first "Idea Hackathon" for Tampa invites startups, small and established businesses, community leaders and anyone with an innovative idea to participate.

Company: Presence

Elevator Pitch: A campus engagement and learning platform for institutions that provide world-class student opportunities to learn and succeed.

Position: Content Contributor (Contract/Remote)

Position Highlights: Presence is expanding its team of blog contributors. As a contributor, you’ll produce content that shines a light on various aspects of the higher ed/student affairs industry. This remote freelance position is paid $60 per article to start (plus traffic bonuses). In this role, you'll be required to attend trainings via video or phone conference, pitch and research original post ideas and draft and revise a set number of blog posts monthly.

Apply Here

How B2B Sellers Are Offering Personalization at Scale
Personalizing your B2B offering for each customer can quickly become unsustainable, if not designed to scale. Tailoring a scalable offering to each B2B customer can put stress on your team trying to accommodate unique needs of each customer. However, completely scrapping personalization isn't what B2B customers are seeking. In this resource from Harvard Business Review, Justin Shriber shares how larger B2B sellers are personalizing their offering through smarter targeting, closer engagement and building centers of excellence.


How to Make B2B Sales Sustainable
When working with a small team, it's important to develop a sales strategy that your startup can sustain. In this resource from Hackernoon, author Faisal Hoque explains how startups can develop a sustainable B2B sales model when cold calling is no longer cutting it. He outlines what makes a sustainable sales model and provides four ways startups can start implementing this structure today.

Pricing Lessons from Working with 30+ Seed and Series A B2B Startups
Many startups tend to make their pricing decisions in a vacuum that are often removed from their go-to-market strategies. As a result, startups run into problems when trying to nail B2B pricing. Tyler Gaffney, First Round's Sales Expert in Residence, demystifies the complexity around pricing experimentation and provides fundamental pricing principles startups can follow.
Listen Here

Tampa Bay Innovation Center Accelerator Applications
The Tampa Bay Innovation Center has opened applications for its early-stage startup company accelerator – The Entrepreneur & Investment Challenge. This program is focused on preparing technology ventures to scale a company. Tech ventures, either pre-seed, seed or post-seed to Series A, with a post-MVP or proof of concept that can commit to a 12-week program are encouraged to apply.
Deadline: March 22
Apply Here


2020 Tampa Bay Wave TechDiversity Accelerator
This program gives entrepreneurs of varied backgrounds an opportunity to leverage their diversity for the expressed purpose of realizing their aspirations of success, and to make a positive impact on our growing community. Startups with 51% ownership or operated by a minority, woman, veteran or lesbian, gay, bisexual, transgender person, or a combination thereof are encouraged to apply.
Deadline: March 31
Apply Here